Yankee encompasses New England travel, gardening, cooking, healthy living, current events, and history within a full spectrum of print and digital formats. We provide a vital link to New England for a particularly engaged audience, primarily women. Educated, well-read, and mature, they have high incomes and a strong interest in dining and travel. Most of our readers live in Connecticut, Massachusetts, New Hampshire, Vermont, Rhode Island, Maine, and the expanded Northeast, but the rest hail from many other states across the U.S., where they rely on Yankee to provide an essential connection to their beloved New England and its traditional values.
