We currently purchase the inside front and inside back covers of the Vermont Vacation Guide. This is the State of Vermont fulfillment piece that they take to trade shows and send out to visitors. It’s in every Visitor Center in the State as well. They publish 200,000 summer books and 100,000 winter books. You can have an ad for as little as $370 in the winter and $606.25 for the summer. We are currently working on next Winter, 2013! Call the Chamber office to reserve your spot 228-5830.
Vermont Vacation Guide Summer 2012
Yankee Magazine
ORVCC 2013 Travel Guide to New England Package:
- One Print ad: 2.34 x 1.5 print ad in our full page co-op (you can double the space for $1470)
- Okemo-Focused Travel Exclusive E-newsletter Listing: includes listing and image. Sent to 15K opt-ins looking for New England travel specials.
- YankeeClicks Listing (lead generator). In 2012, Okemo co-op participants received 980 leads from this program alone. This doesn’t account for those readers who went to your site or called your property directly.
- Package Price: $735
Yankee Magazine Audience Snapshot:
- Total readership: 1.7 million
- Number of readers between 25 & 54: 627,000
- Number of readers with HHI over 100K: 646,000
- Number of readers who spent over $3,000 on their vacations last year: 703,000
- Average number of days spent on vacation per year: 15.3
- Number of readers who traveled throughout New England last year: 1.55 million
Regional Readership:
- Northern New England (ME, NH, VT): 381,413
- Southern New England (MA, RI, CT): 1,009,658
- Mid-Atlantic (NY, NJ, PA): 385,036
Distribution Highlights:
- 10,000 bonus copies to high income households ($200K+) in Metro-Boston area
Powerful Newsstand Presence:
- Yankee’s largest issue of the year with extended shelf life from May through August
- More than 100,000 copies distributed to 3,000 outlets
