YOU’RE INVITED to our next educational program:
DATE: Tuesday, May 21, 2013
TIME: 8:30-10am
TOPIC: Marketing plans using email and social media marketing.
Presented by: Constant Contact
WHERE: Newsbank Conference Center, Chester, VT - Free continental breakfast will be served
Are your email and social media marketing programs creating new business for you? They should be. Come learn how to develop a marketing plan based on your unique business needs using email and social media to connect to the audience that matters to you. In this free workshop, small businesses and nonprofit organizations will learn easy-to-implement tactics for creating and measuring marketing campaigns without spending a lot of time or money. You will learn how to:
• Engage your audience. Marketing today is about engagement and without understanding these fundamentals your individual campaigns will not be as effective as they can be.
• Develop a marketing plan. Based on your specific goals and objectives, what results are you trying to reach? All good marketing plans start with an end result in mind. Discover yours and you’re on your way to creating marketing campaigns that grow your business.
• Create marketing campaigns. You’ll learn the basic types of campaigns for the business results you hope to achieve and how to create content that reaches your audience and calls them to action.
• Discover the channels that matter. From email to various social networks and platforms, there a lot of ways to reach our intended audience. Learn the differences and best practices so you can choose the best channel for each campaign, to create the greatest impact.
By the end of the program you will be on your way to creating a marketing plan that incorporates your specific goals and objectives leaving you with a greater understanding of how to optimize your email and social media marketing to grow your business!
